Minifin is fast becoming a favourite! Since it began in 2011, it has been featured in some of the country's best baby and kids fashion magazines. Now recognised as a leading brand in the Australian baby and childrenswear market, Minifin continues to deliver stylish and practical everyday clothing at affordable prices. Their high quality range of casual wear is funky, playground friendly and sure to get regular wear. "Life is too short to wear boring clothes!" Minifin Mantra